LinkNow specializes in Google Ads (AdWords) management. We have a proven track record of success running highly profitable campaigns for countless service-based businesses.

We’ll showcase your business on the first page of Google and generate high-quality leads for your services. With our AdWords team, you’ll be found by potential customers who are actively searching for a company like yours.

Benefits of Google Ads

Google Ads allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. Google Ads offers several benefits, but here are the key ones:

1. Target your ads

Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.

3. Measure your success

With Google Ads, if someone clicked your ad, you’ll know. If they clicked your ad and then did something valuable to your business — purchased your product, downloaded your app, or phoned in an order — you can track that, too.

By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign. That, in turn, can boost the return on your investment.

How Do Google Ads Work?

Now that you know what Google Ads are and the kinds of campaigns available, you may be wondering how they work. First, when a company embarks on a Google Ads campaign, they have to outline which of the following three goals they’re aiming to achieve:

• Increasing calls to business
• Directing more visitors to your store
• Guiding people to your website or landing page

Secondly, the company will have to determine whether the ad copy will be delivered globally or to select local audiences. The next step is to tell Google what makes this business unique by providing Google with images or three short sentences. From these sentences, Google will help to create the ad copy. Finally, you will set your budget which Google will use to predict the campaign’s success, and then it’ll go live! With enough time and testing, and as more people click on the PPC campaign ads, your business will come closer to fulfilling its preset budget. Not only will you reach your budget, but the more clicks your PPC campaign receives, your search result rank will also increase, getting you closer to that top search spot on Google.