How NovaBuild achieved #1 in 7 months.
NovaBuild — a premium residential developer in Pune — had no online visibility despite 15 years of successful projects. VR Digital's AI-powered local SEO and content programme put them on page one for every major Pune property keyword and tripled qualified enquiries within seven months.
Client
NovaBuild
Industry
Real Estate
Engagement
7 months · ongoing
Services
Local SEO + Google My Business
NovaBuild
NovaBuild — a premium residential developer in Pune — had no online visibility d…
Pune Property Keywords
#1
↑ AI verifiedInbound Enquiries
3.1x
↑ AI verifiedOrganic Visibility
+380%
↑ AI verifiedDeals Influenced
₹4.2Cr
↑ AI verifiedObjective
“Ranked on page 8 for primary keywords — effectively invisible online. Website was 6 years old — not mobile-optimised and loading in 8+ seconds. Google Business Profile was unclaimed and had no reviews. All lead generation depended on brokers, costing 2–3% commission per deal. No project-specific landing pages — all projects listed on one generic "projects" page. Zero local citations or directory presence — Justdial, 99acres, MagicBricks were poorly managed. No review generation strategy — 3 total Google reviews despite 2,000+ happy buyers.”
Challenges & Solutions
Here's what was broken — and how our AI-powered approach fixed it.
Ranked on page 8 for primary keywords — effectively invisible online.
- Ranked on page 8 for primary keywords — effectively invisible online.
- Website was 6 years old — not mobile-optimised and loading in 8+ seconds.
- Google Business Profile was unclaimed and had no reviews.
- All lead generation depended on brokers, costing 2–3% commission per deal.
- No project-specific landing pages — all projects listed on one generic "projects" page.
- Zero local citations or directory presence — Justdial, 99acres, MagicBricks were poorly managed.
- No review generation strategy — 3 total Google reviews despite 2,000+ happy buyers.
Claimed and fully rebuilt Google Business Profile with photos, services, Q&A, and posting schedule.
- Claimed and fully rebuilt Google Business Profile with photos, services, Q&A, and posting schedule.
- Built 14 project-specific landing pages with AI-generated hyperlocal copy, floor plans, and EMI calculators.
- Created neighbourhood content hubs: "Living in Baner", "Best areas for 2BHK in Pune" etc. — 40 articles over 6 months.
- Fixed all technical issues: site speed improved to under 2s, mobile CLS and LCP scores corrected.
- Built local citation network across 60 directories with consistent NAP data.
- Implemented a review generation system — follow-up WhatsApp sequence to past buyers requesting Google reviews.
- Launched hyper-local Google Ads campaigns with 3 km radius targeting around each project site.
- Monthly AI-generated local ranking reports to track keyword movements and prioritise next actions.
Our approach. 4 phases
Four compounding stages — AI agents active inside every one, 24/7.
Step 01
AI Audit & Research
Deep-dive into your current stack, competitors and market gaps using autonomous research agents.
Step 02
Strategy & Blueprint
AI synthesises findings into a prioritised, channel-specific growth roadmap unique to your brand.
Step 03
Build & Launch
Creative, tracking and campaigns shipped in days — not months — through AI-assisted workflows.
Step 04
Optimise & Scale
Agents monitor performance every 15 min, auto-action wins, and compound growth every cycle.
Results.
#1 ranking achieved for 23 of 30 target keywords — including the primary "flats in Pune" term. Organic visibility grew 380% — from 420 monthly impressions to 2,020. Inbound enquiries tripled — from 14/month (all broker-referred) to 43/month (direct). Google reviews grew from 3 to 187 in 7 months — average rating 4.8 stars. ₹4.2Cr in deals directly influenced by organic enquiries in the period. Broker commission costs reduced by 38% as direct channel grew. Website load time reduced from 8.2s to 1.7s — mobile traffic conversion improved 3x.
Pune Property Keywords
#1
↑ AI-powered growth
Trailing 7 months · verified
Inbound Enquiries
3.1x
↑ AI-powered growth
Across the full engagement period
Organic Visibility
+380%
↑ AI-powered growth
Across the full engagement period
Deals Influenced
₹4.2Cr
↑ AI-powered growth
Across the full engagement period
Get Expert Insights for Free
Let our AI analyse your brand, campaigns, and growth potential — free expert audit, no obligation.
The starting state
Ranked on page 8 for primary keywords — effectively invisible online. Website was 6 years old — not mobile-optimised and loading in 8+ seconds. Google Business Profile was unclaimed and had no reviews. All lead generation depended on brokers, costing 2–3% commission per deal. No project-specific landing pages — all projects listed on one generic "projects" page. Zero local citations or directory presence — Justdial, 99acres, MagicBricks were poorly managed. No review generation strategy — 3 total Google reviews despite 2,000+ happy buyers.
AI-powered transformation
Claimed and fully rebuilt Google Business Profile with photos, services, Q&A, and posting schedule. Built 14 project-specific landing pages with AI-generated hyperlocal copy, floor plans, and EMI calculators. Created neighbourhood content hubs: "Living in Baner", "Best areas for 2BHK in Pune" etc. — 40 articles over 6 months. Fixed all technical issues: site speed improved to under 2s, mobile CLS and LCP scores corrected. Built local citation network across 60 directories with consistent NAP data. Implemented a review generation system — follow-up WhatsApp sequence to past buyers requesting Google reviews. Launched hyper-local Google Ads campaigns with 3 km radius targeting around each project site. Monthly AI-generated local ranking reports to track keyword movements and prioritise next actions.
“I was sceptical that digital marketing could work in real estate. Seven months later, we're getting more qualified enquiries online than from our entire broker network — and without paying commission. The ROI is unlike anything we've seen from traditional marketing.”
Rajiv Sharma
Managing Director, NovaBuild
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Case study FAQs
How were the results measured?+
All metrics are pulled from primary platforms — GA4, GSC, Google/Meta Ads, CRM and revenue dashboards — and verified before publishing.
How long did the engagement take to show signal?+
Most channels showed measurable signal within the first 4–8 weeks. Compounding wins (SEO, content, lifecycle) accelerated after week 12.
What AI workflows were used?+
Custom research agents, content QA bots, automated reporting pipelines and predictive bid models — all integrated into the client's existing stack.
Can you replicate this for my brand?+
Yes — we re-engineer the underlying systems for your category, audience and economics. Book a free 30-min audit and we'll outline the path.
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